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Books by Jean-Noël Kapferer

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2 books found
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer (3-Dec-2008) Hardcover
The Luxury Strategy: Break the Rules of Marketing to Build …
By: Jean-Noël Kapferer
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
The New Strategic Brand Management: Creating and Sustaining…
By: Jean-Noël Kapferer
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