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Books by Jib Fowles

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2 books found
Mass Advertising as Social Forecast: A Method for Future Research
Mass Advertising as Social Forecast: A Method for Future Re…
By: Jib Fowles
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Why Viewers Watch: A Reappraisal of Television's Effects
Why Viewers Watch: A Reappraisal of Television's Effec…
By: Jib Fowles
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