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Books by John J. Coffey

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21 books found
Doing a return-on-investment analysis.(Database Marketing): An article from: ABA Bank Marketing
Doing a return-on-investment analysis.(Database Marketing):…
By: John J. Coffey, Gene Palm
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Seeing is believing: mapping MCIF data. (Database Marketing).(Marketing Customer Information File): An article from: Bank Marketing
Seeing is believing: mapping MCIF data. (Database Marketing…
By: John J. Coffey, Gene Palm
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Using your MCIF for Asset/Liability Management. (Database Marketing).(Brief Article): An article from: Bank Marketing
Using your MCIF for Asset/Liability Management. (Database M…
By: John J. Coffey
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Why householding is important in an MCIF. (Database Marketing).(Brief Article): An article from: Bank Marketing
Why householding is important in an MCIF. (Database Marketi…
By: John J. Coffey
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How to integrate your bank's profit system into the CRM.(Customer relationship management): An article from: ABA Bank Marketing
How to integrate your bank's profit system into the CR…
By: John J. Coffey, Gene Palm
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Using HFTP data for pricing decisions. (Database Marketing).(Brief Article): An article from: Bank Marketing
Using HFTP data for pricing decisions. (Database Marketing)…
By: John J. Coffey
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The new alchemy: turning transaction data into gold.(Database Marketing): An article from: Bank Marketing
The new alchemy: turning transaction data into gold.(Databa…
By: John J. Coffey, Gene Palm
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Installing Your MCIF.(Brief Article): An article from: Bank Marketing
Installing Your MCIF.(Brief Article): An article from: Bank…
By: John J. Coffey, Gene Palm
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Using Your MCIF to Increase Profits.: An article from: Bank Marketing
Using Your MCIF to Increase Profits.: An article from: Bank…
By: John J. Coffey
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Using demographic data. (Database Marketing).: An article from: Bank Marketing
Using demographic data. (Database Marketing).: An article f…
By: John J. Coffey
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Why you should be interested in cost accounting.(Database Marketing): An article from: Bank Marketing
Why you should be interested in cost accounting.(Database M…
By: John J. Coffey, Gene Palm
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Using what-if analysis to increase profit.(Database Marketing)(applying Customer relationship management technique): An article from: ABA Bank Marketing
Using what-if analysis to increase profit.(Database Marketi…
By: John J. Coffey, Gene Palm
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What is Funds Transfer Pricing?(Brief Article): An article from: Bank Marketing
What is Funds Transfer Pricing?(Brief Article): An article …
By: John J. Coffey
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MCIFs In A Nutshell.: An article from: Bank Marketing
MCIFs In A Nutshell.: An article from: Bank Marketing
By: John J. Coffey, Gene Palm
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Using credit scores with your database. (Database Marketing).: An article from: Bank Marketing
Using credit scores with your database. (Database Marketing…
By: John J. Coffey
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Learning from history.(Database Marketing)(Use of relational marketing databases to look at customer's financial patterns): An article from: Bank Marketing
Learning from history.(Database Marketing)(Use of relationa…
By: John J. Coffey, Gene Palm
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Football and the game of selling.(Database Marketing): An article from: Bank Marketing
Football and the game of selling.(Database Marketing): An a…
By: Gene Palm, John J. Coffey
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Lessons in ACH data. (Database Marketing).(automated clearing house transactions)(Column): An article from: Bank Marketing
Lessons in ACH data. (Database Marketing).(automated cleari…
By: John J. Coffey
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The profit decile report: an eye-opener.(Database Marketing): An article from: ABA Bank Marketing
The profit decile report: an eye-opener.(Database Marketing…
By: John J. Coffey, Gene Palm
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Assessing the value of your customers.(Database Marketing): An article from: Bank Marketing
Assessing the value of your customers.(Database Marketing):…
By: John J. Coffey, Gene Palm
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Investing in your customers.(Database Marketing): An article from: Bank Marketing
Investing in your customers.(Database Marketing): An articl…
By: Gene Palm, John J. Coffey
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