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Books by John R. Rossiter

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3 books found
Advertising Communications and Promotion Management
Advertising Communications and Promotion Management
By: John R. Rossiter, Larry Percy
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Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics
Measurement for the Social Sciences: The C-OAR-SE Method an…
By: John R. Rossiter
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Advanced Media Planning
Advanced Media Planning
By: John R. Rossiter, Peter J. Danaher
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