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Books by Lance Bettencourt

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4 books found
The Customer-Centered Innovation Map
The Customer-Centered Innovation Map
By: Lance A. Bettencourt, Anthony W. Ulwick
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Customer-Driven Innovation (HBR Article Collection)
Customer-Driven Innovation (HBR Article Collection)
By: Lance A. Bettencourt, Anthony W. Ulwick, Clayton M. Christensen, Scott Cook, Taddy Hall
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Service Innovation: How to Go from Customer Needs to Breakthrough Services
Service Innovation: How to Go from Customer Needs to Breakt…
By: Lance Bettencourt
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Over the line? (managing service queues in banks): An article from: Bank Marketing
Over the line? (managing service queues in banks): An artic…
By: Mark Houston, Lance Bettencourt, Sutha Shanmuganathan
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