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Books by Malcolm McDonald, Peter Mouncey

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2 books found
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
Marketing Value Metrics: A New Metrics Model to Measure Mar…
By: Malcolm McDonald, Peter Mouncey, Stan Maklan
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Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness
Marketing Accountability: A New Metrics Model to Measure Ma…
By: Malcolm McDonald, Peter Mouncey
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