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Books by Mark S. Glynn

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2 books found
Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises (Advances in Business Marketing and Purchasing)
Business-to-Business Brand Management: Theory, Research, an…
By: Mark S. Glynn
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Business-to-Business Marketing Management: Strategies, Cases, and Solutions (Advances in Business Marketing and Purchasing)
Business-to-Business Marketing Management: Strategies, Case…
By: Mark S. Glynn
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