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Books by Nadine Bausback

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1 books found

Positionierung von Business-to-Business-Marken: Konzeption und empirische Analyse zur Rolle von RationalitÃ¤t und EmotionalitÃ¤t (Strategie, Marketing und Informationsmanagement) (German Edition)

Positionierung von Business-to-Business-Marken: Konzeption …

By: Nadine Bausback

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