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Books by Nirmalya Kumar

All books by this author

9 books found
From Market Segments to Strategic Segments
From Market Segments to Strategic Segments
By: Nirmalya Kumar
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Private Label Strategy: How to Meet the Store Brand Challenge
Private Label Strategy: How to Meet the Store Brand Challen…
By: Nirmalya Kumar, Jan-Benedict E.M Steenkamp
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Strategies to Fight Low-Cost Rivals (HBR OnPoint Enhanced Edition)
Strategies to Fight Low-Cost Rivals (HBR OnPoint Enhanced E…
By: Nirmalya Kumar
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Value Merchants: Demonstrating and Documenting Superior Val…
By: James C. Anderson, Nirmalya Kumar, James A. Narus
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Marketing As Strategy: Understanding the CEO's Agenda …
By: Nirmalya Kumar
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India's Global Powerhouses: How They Are Taking on the World
India's Global Powerhouses: How They Are Taking on the…
By: Nirmalya Kumar
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India Inside: The Emerging Innovation Challenge to the West
India Inside: The Emerging Innovation Challenge to the West
By: Nirmalya Kumar, Phanish Puranam
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets: A Harvard Business Press Book Summary in Partnership with getAbstract
Value Merchants: Demonstrating and Documenting Superior Val…
By: James C. Anderson, Nirmalya Kumar, James A. Narus
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Are brands dead? What the private label revolution means for consumers, innovation and the future of retail.(PRIVATE LABEL)(Company overview): An article from: Chief Executive (U.S.)
Are brands dead? What the private label revolution means fo…
By: Nirmalya Kumar, Jan-Benedict E.M. Steenkamp
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