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Books by Robert C. Blattberg

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3 books found
Customer Equity: Building and Managing Relationships As Valuable Assets
Customer Equity: Building and Managing Relationships As Val…
By: Robert C. Blattberg
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Sales Promotion: Concepts, Methods, and Strategies
Sales Promotion: Concepts, Methods, and Strategies
By: Robert C. Blattberg
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Database Marketing (International Series in Quantitative Marketing)
Database Marketing (International Series in Quantitative Ma…
By: Robert C. Blattberg
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