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Books by Robert C. Blattberg

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7 books found
Customer Equity: Building and Managing Relationships As Valuable Assets
Customer Equity: Building and Managing Relationships As Val…
By: Robert C. Blattberg
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Managing Customer Retention
Managing Customer Retention
By: Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
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Managing Customer Acquisitions
Managing Customer Acquisitions
By: Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
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The Marketing Mix
The Marketing Mix
By: Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)
Database Marketing: Analyzing and Managing Customers (Inter…
By: Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
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Sales Promotion: Concepts, Methods, and Strategies
Sales Promotion: Concepts, Methods, and Strategies
By: Robert C. Blattberg
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Database Marketing (International Series in Quantitative Marketing)
Database Marketing (International Series in Quantitative Ma…
By: Robert C. Blattberg
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