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Books by Robert F. Lusch, Stephen L. Vargo

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2 books found
Service-Dominant Logic: Premises, Perspectives, Possibilities
Service-Dominant Logic: Premises, Perspectives, Possibiliti…
By: Robert F. Lusch, Stephen L. Vargo
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The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
The Service-dominant Logic of Marketing: Dialog, Debate, an…
By: Robert F. Lusch, Stephen L. Vargo
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