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Books by Robert Sevier

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10 books found
Yada Yada Nada? Before delving into the world of social networking as a way to promote a higher ed institution, consider the marketing implications.(MARKETING): An article from: University Business
Yada Yada Nada? Before delving into the world of social net…
By: Robert A. Sevier
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From strategy to action: your goal is not the creation of a strategic plan, but of a guide to action. (Marketing).: An article from: University Business
From strategy to action: your goal is not the creation of a…
By: Robert A. Sevier
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Using social networking to its fullest potential: learn how colleges and universities can benefit from using these communities in marketing efforts.(MARKETING): An article from: University Business
Using social networking to its fullest potential: learn how…
By: Robert A. Sevier
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Have college brands delivered on their promise: ten years after higher ed became enamored with "branding," a panel of university marketers talks about ... An article from: University Business
Have college brands delivered on their promise: ten years a…
By: Robert A. Sevier
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A new definition of marketing: the AMA's update can mean enormous opportunities for higher education.(Marketing): An article from: University Business
A new definition of marketing: the AMA's update can me…
By: Robert Sevier
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Strategic Planning in Higher Education : Theory and Practice
Strategic Planning in Higher Education : Theory and Practice
By: Robert A Sevier, Robert A. Sevier
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CMO at the cabinet table: effective marketing communications can be one of an institution's best organizational assets, so getting the right marketing ... An article from: University Business
CMO at the cabinet table: effective marketing communication…
By: Robert A. Sevier
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Delivering on your brand experience: applying experience marketing in the real worm.(MARKETING): An article from: University Business
Delivering on your brand experience: applying experience ma…
By: Robert A. Sevier
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Anatomy of a successful team: Part Two in a series on creating the effective marketing team.(MARKETING): An article from: University Business
Anatomy of a successful team: Part Two in a series on creat…
By: Robert A. Sevier
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Making the right choices: part one of a multipart series on strategies for building a highly effective senior team.(MARKETING): An article from: University Business
Making the right choices: part one of a multipart series on…
By: Robert A. Sevier
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