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Books by Shelby D. Hunt

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3 books found
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory
Marketing Theory: Foundations, Controversy, Strategy, and R…
By: Shelby D. Hunt
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Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science
Modern Marketing Theory: Critical Issues in the Philosophy …
By: Shelby D. Hunt
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Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
Controversy in Marketing Theory: For Reason, Realism, Truth…
By: Shelby D. Hunt
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