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Books by Soumitra Dutta, Matthew Fraser

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Web 2.0: the ROI case: "crowdsourcing," "wikis" and "viral branding" translate into "positive impacts on the bottom line.".(INSIGHTS FROM INSEAD): An article from: Chief Executive (U.S.)

Web 2.0: the ROI case: "crowdsourcing," "wik…

By: Soumitra Dutta, Matthew Fraser

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