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Books by Susan K Jones

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8 books found
The IMC Case Book: Cases in Integrated Marketing Communications
The IMC Case Book: Cases in Integrated Marketing Communicat…
By: Susan K. Jones
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The IMC Handbook: Readings & Cases in Integrated Marketing Communications
The IMC Handbook: Readings & Cases in Integrated Market…
By: J. Stephen Kelly PhD, Susan K. Jones, Richard A. Hagle
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Creative Strategy in DIRECT & INTERACTIVE Marketing (Fourth Edition)
Creative Strategy in DIRECT & INTERACTIVE Marketing (Fo…
By: Susan K. Jones
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Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies
Marketing Convergence: How the Leading Companies Are Profit…
By: Susan K. Jones, Ted Spiegel
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Readings & Cases in Integrated Marketing Communications
Readings & Cases in Integrated Marketing Communications
By: J. Steven Kelly, Susan K. Jones
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Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing
Business-to-Business Internet Marketing: Seven Proven Strat…
By: Susan K. Jones
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Creative Strategy in Direct & Interactive Marketing, Third Edition
Creative Strategy in Direct & Interactive Marketing, Th…
By: Susan K Jones
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The IMC Handbook
The IMC Handbook
By: J. Steven Kelly, Susan K. Jones
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