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Books by T.C. Garrett, D.H. Buisson, C.M. Yap

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National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand [An article from: Industrial Marketing Management]
National culture and R&D and marketing integration mech…
By: T.C. Garrett, D.H. Buisson, C.M. Yap
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