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Books by Theodore Levitt

All books by this author

5 books found
Thinking About Management
Thinking About Management
By: Theodore Levitt
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Creativity Is Not Enough (HBR Classic) (HBR OnPoint Enhanced Edition)
Creativity Is Not Enough (HBR Classic) (HBR OnPoint Enhance…
By: Theodore Levitt
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Exploit the Product Life Cycle
Exploit the Product Life Cycle
By: Theodore Levitt
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Marketing Success Through Differentiation - Of Anything
Marketing Success Through Differentiation - Of Anything
By: Theodore Levitt
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Marketing Intangible Products and Product Intangibles
Marketing Intangible Products and Product Intangibles
By: Theodore Levitt
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