Home / Authors / Thomas V. Bonoma

Books by Thomas V. Bonoma

All books by this author

3 books found
Industrial Market Segmentation: A Nested Approach (Report No 83-100)
Industrial Market Segmentation: A Nested Approach (Report N…
By: Thomas V. Bonoma
View Details
Major Sales: Who Really Does the Buying? (HBR OnPoint Enhanced Edition)
Major Sales: Who Really Does the Buying? (HBR OnPoint Enhan…
By: Thomas V. Bonoma
View Details
How to Segment Industrial Markets
How to Segment Industrial Markets
By: Benson P. Shapiro, Thomas V. Bonoma
View Details