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Books by Tjark Freundt

All books by this author

2 books found
Emotionalisierung von Marken: Inter-industrieller Vergleich der Relevanz emotionaler Markenimages für das Konsumentenverhalten (Innovatives Markenmanagement) (German Edition)
Emotionalisierung von Marken: Inter-industrieller Vergleich…
By: Tjark Freundt
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Power Brands: Measuring, Making, and Managing Brand Success
Power Brands: Measuring, Making, and Managing Brand Success
By: Jesko Perrey, Tjark Freundt, Dennis Spillecke
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