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Books by Tobias Richter

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2 books found
International Marketing Mix Management: Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets
International Marketing Mix Management: Theoretical Framewo…
By: Tobias Richter
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Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German ... Studies, Economics and Management, 5)
Marketing Mix Standardisation in International Marketing: A…
By: Tobias Richter
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