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Books by Volker Schmid

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3 books found
The Impact of Technology on Marketing Strategy
The Impact of Technology on Marketing Strategy
By: Volker Schmid
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Branding, Positioning and Segmentation at Volkswagen
Branding, Positioning and Segmentation at Volkswagen
By: Volker Schmid
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A New Theory of Branding for the Online Environment?
A New Theory of Branding for the Online Environment?
By: Volker Schmid
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