Home / Authors / William B Locander

Books by William B Locander

All books by this author

2 books found
Problem definition in marketing (Marketing research techniques series ; # 2)
Problem definition in marketing (Marketing research techniq…
By: William B Locander
View Details
Enhancing purchasing's strategic reputation: evidence and recommendations for future research.: An article from: Journal of Supply Chain Management
Enhancing purchasing's strategic reputation: evidence …
By: Daniel J. Goebel, Greg W. Marshall, William B. Locander
View Details