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Books by William O. Bearden,

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6 books found
Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing)
Marketing, Principles & Perspectives: Principles & …
By: William O. Bearden,
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Scaling Procedures: Issues and Applications
Scaling Procedures: Issues and Applications
By: Richard G. Netemeyer, William O. Bearden, Subhash Sharma
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Handbook of Marketing Scales: Multi-Item Measures for Marke…
By: William O. Bearden, Richard G. Netemeyer
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Handbook of Marketing Scales: Multi-Item Measures for Marke…
By: William O. Bearden, Richard G. Netemeyer, Mary F. Mobley
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Marketing: Principles and Perspectives
Marketing: Principles and Perspectives
By: William O. Bearden
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Marketing: Principles & Perspectives. William Bearden, Thomas Ingram, Raymond Laforge
Marketing: Principles & Perspectives. William Bearden, …
By: William O. Bearden
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