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Shoe Dog: A Memoir by the Creator of Nike
Knight, Phil

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Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
Robert T. Kiyosaki,

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Hooked: How to Build Habit-Forming Products
Eyal, Nir

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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
Gary Vaynerchuk,

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The Tipping Point: How Little Things Can Make a Big Difference
Gladwell, Malcolm

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Influence: The Psychology of Persuasion, Revised Edition
Robert B. Cialdini,

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Building a StoryBrand: Clarify Your Message So Customers Will Listen
Miller, Donald

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Range: Why Generalists Triumph in a Specialized World
Epstein, David

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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
Lerner, Cliff

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Traction
Gabriel Weinberg;Justin Mares

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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (DIATEINO)
Blank, Steve

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)
Alexander Osterwalder, Yves Pigneur,

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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Klaff, Oren

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Never Split the Difference: Negotiating As If Your Life Depended On It
Chris Voss, Tahl Raz,

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Zero to One: Notes on Start Ups, or How to Build the Future
Peter Thiel

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim

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Scaling Up Excellence: Getting to More Without Settling for Less
Sutton, Robert I.

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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Christensen, Clayton M.