Marketing Research: Measurement and Method (The Macmillan series in marketing) / Donald S. Tull, Del I. Hawkins

Book Cover Marketing Research: Measurement and Method (The Macmillan series in marketing)
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/ Donald S. Tull, Del I. Hawkins
Publisher: Macmillan USA
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Sales Rank:9460115
ISBN-10: 0024218219
ISBN-13: 9780024218216
Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research.
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