Marketing Research: Measurement and Method (The Macmillan series in marketing)
Book Details
Author(s)
Donald S. Tull, Del I. Hawkins
Publisher
Macmillan USA
ISBN / ASIN
0024218219
ISBN-13
9780024218216
Sales Rank
#7,479,511
Category
Marketing research
Marketplace
United States 🇺🇸
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Description
Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research.
