Marketing Research: Measurement and Method (The Macmillan series in marketing)
Book Details
Author(s)Donald S. Tull, Del I. Hawkins
PublisherMacmillan USA
ISBN / ASIN0024218219
ISBN-139780024218216
Sales Rank7,479,511
CategoryMarketing research
MarketplaceUnited States 🇺🇸
Description
Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research.
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