Marketing Research: Measurement and Method (The Macmillan series in marketing) / Donald S. Tull, Del I. Hawkins

Book Cover Marketing Research: Measurement and Method (The Macmillan series in marketing)
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/ Donald S. Tull, Del I. Hawkins
Publisher: Macmillan USA
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Sales Rank: 7098332
ISBN-10: 0024218219
ISBN-13: 9780024218216

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Lincoln, United Kingdom
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7.82
8.82
Columbia, MD, U.S.A.
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6.04
2.64
8.68
Toledo, OH, U.S.A.
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8.69
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8.69
Portland, OR, U.S.A.
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8.69
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3.99
54.74
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Pittsford, NY, U.S.A.
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74.54
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78.53
Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research.
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