The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
22.95
USD
Book Details
Author(s)
Gary Blake, Robert W. Bly
Publisher
Macmillan General Reference
ISBN / ASIN
0028613384
ISBN-13
9780028613383
Sales Rank
#2,266,261
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.
