Managing New Product and Process Development: Text and Cases
60.00
USD
Book Details
Author(s)
Steven C. Wheelwright, Kim B. Clark
Publisher
Free Press
ISBN / ASIN
0029055172
ISBN-13
9780029055175
Sales Rank
#1,293,190
Marketplace
United States 🇺🇸
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Description
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
