When Ads Work: New Proof That Advertising Triggers Sales
34.00
USD
Book Details
Author(s)
John Philip Jones
Publisher
Jossey-Bass
ISBN / ASIN
0029166624
ISBN-13
9780029166628
Sales Rank
#5,059,926
Marketplace
United States 🇺🇸
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Description
This groundbreaking book demonstrates for the first time the link between advertising and consumer behavior. Shows how to measure the immediate effect of advertising on sales, demonstrating how strong campaigns can triple sales while weak ones can cut sales in half.
