International Business, 6th Edition
Book Details
Publisher
Harcourt College Publishers
ISBN / ASIN
0030335647
ISBN-13
9780030335648
Availability
Usually ships in 1-2 business days
Sales Rank
#7,488,018
Category
International business enterprises
Marketplace
United States 🇺🇸
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Description
International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.
