Advertising: Its role in modern marketing
Book Details
Author(s)Dunn, S. Watson
PublisherDryden Press
ISBN / ASIN0030600499
ISBN-139780030600494
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
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