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The Fall of Advertising and the Rise of PR: How Publicity and Credibility Build Modern Brands Better Than Traditional Marketing

Name: The Fall of Advertising and the Rise of PR: How Publicity and Credibility Build Modern Brands Better Than Traditional Marketing
Author: Ries, Al
ISBN: 9780060081997

AuthorRies, Al

PublisherBusiness

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Book Details

Author(s)Ries, Al

PublisherBusiness

ISBN / ASIN0060081996

ISBN-139780060081997

MarketplaceUnited States 🇺🇸

The Fall of Advertising and the Rise of PR: How Publicity and Credibility Build Modern Brands Better Than Traditional Marketing

Book Details

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