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IBM Way: Insights into the World's Most Successful Marketing Organization

AuthorBuck Rodgers, Robert L. Shook
PublisherHarpercollins
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Book Details

Author(s)Buck Rodgers, Robert L. Shook
PublisherHarpercollins
ISBN / ASIN0060155221
ISBN-139780060155223
Sales Rank1,587,111
MarketplaceUnited States  🇺🇸

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IBM Way: Insights into the World's Most Successful Marketing Organization
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