Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
Book Details
Author(s)Kevin Clancy
PublisherMcGraw-Hill
ISBN / ASIN0070113610
ISBN-139780070113619
AvailabilityUsually ships in 1-2 business days
Sales Rank4,458,653
MarketplaceUnited States 🇺🇸
Description
This guide considers accepted marketing principles and then debunks them. It discusses marketing truths and solutions and provides anecdotes and solutions from the authors' own experience and research.
