Fundraising: Hands-On Tactics for Nonprofit Groups

Faced with smaller donations and sharply reduced government spending, charities and non-profit organizations across the US are falling far short of their fundraising goals. This hands-on operations manual shows employees of non-profit organizations and volunteers how to design and run successful fundraising campaigns for their organizations. "Fundraising" provides strategies for building better organizational, management, sales and marketing practices. It gives tips for training solicitors, cultivating donors, and organizing small and large gift drives that capture the emotions and imaginations of potential supporters. Sample letters, scripts, invitations, pledge cards, acknowledgement letters, press releases, budgets, grant proposals, and action checklists guide readers toward fundraising success.