An IBM Guide to Doing Business on the Internet: A Complete Blueprint for E-Business Success
Book Details
Author(s)Kendra R. Bonnett
PublisherMcGraw-Hill
ISBN / ASIN0070318468
ISBN-139780070318465
AvailabilityUsually ships in 1-2 business days
Sales Rank7,821,347
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
Describes IBM's online marketing strategies, explaining how to maximize the impact of Website content, test advertising messages, create beneficial electronic communities, and use the Internet competitively.
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