An IBM Guide to Doing Business on the Internet: A Complete Blueprint for E-Business Success
Book Details
Author(s)
Bonnett, Kendra R.
Publisher
McGraw-Hill Education
ISBN / ASIN
0070318468
ISBN-13
9780070318465
Availability
Only 1 left in stock - order soon.
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Describes IBM's online marketing strategies, explaining how to maximize the impact of Website content, test advertising messages, create beneficial electronic communities, and use the Internet competitively.
