net future

Chuck Martin believes that we are on the heels of a revolution the likes of which we've never seen, and will never see again. In Net Future, Martin, whose previous book, The Digital Estate , explored the marriage of technology with content on the Internet, considers seven trends that promise to change the face of business forever. Martin argues that the Net future will change customer interactions so much that companies, in turn, will need to change how they do just about everything. Instead of companies driving products, Martin writes, "customers actually will drive the business on behalf of the producing company." The implications of a customer-driven enterprise are profound, and Martin buttresses his case with dozens of examples of companies who are successfully carving out a niche in this new frontier. Net Future is a good read for any manager or entrepreneur who wonders what his or her business might be like in the next millennium. --Harry C. Edwards