Multinational Direct Marketing: The Methods and the Markets

This text aims to show direct marketers how to reach new customers around the world and increase sales while avoiding the pitfalls. It uses case studies and failures to illustrate what works best and provides direct marketing tips on every economically important country. The appendices contain useful information, including international media resources, list brokers, international postal information, services and contacts in the US Department of Commerce, a bibliography of exporting publications, and reproductions of actual government and private forms required to market internationally.