List Price: | |
Our Price: | |
Used Book Price: $1.55 | |
The New Positioning: The Latest on the World's #1 Business Strategy / Jack Trout, Steve Rivkin | |
Publisher: McGraw-Hill Education | |
Availability: | |
Sales Rank: 169450 | |
|
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.