The New Positioning: The Latest on the World's #1 Business Strategy
12.95
USD
Book Details
Author(s)
Jack Trout, Steve Rivkin
Publisher
McGraw-Hill Education
ISBN / ASIN
0070653283
ISBN-13
9780070653283
Sales Rank
#169,450
Marketplace
United States 🇺🇸
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Description
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
