Retail Franchising: 1E

This book is an attempt to throw light on the intricacies of 'franchising' as a strategic business model in the retail sector. It discusses comprehensively the concept of franchising, which is used as an entry route in the new markets by foreign as well as domestic investors, and also as a strategy for growth. The book will be useful for the students pursuing specialised courses in retailing as well as general management courses. Entrepreneurs, willing to enter the business arena through this route, will also find it to be a good source for reference. FEATURE HIGHLIGHTS Focus on franchising in the retail sector Discussion on evolution of franchising as a cooperative strategy Discussion on financial and legal aspects of managing a franchising Additional resources for instructors and students on the companion website