Business Marketing: Connecting Strategy, Relationships, and Learning
Book Details
Author(s)
Dwyer, F. Robert
Publisher
McGraw-Hill
ISBN / ASIN
0071263438
ISBN-13
9780071263436
Availability
In stock. Usually ships within 4 to 5 days.
Sales Rank
#2,318,857
Category
Marketing
Marketplace
United States 🇺🇸
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Description
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
