Building Data Mining Applications for CRM

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Building Data Mining Applications for CRM

AuthorAlex Berson, Stephen J. Smith, Berson, Kurt Thearling

PublisherMcGraw-Hill Companies

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Book Details

Author(s)Alex Berson, Stephen J. Smith, Berson, Kurt Thearling

PublisherMcGraw-Hill Companies

ISBN / ASIN0071344446

ISBN-139780071344449

Sales Rank1,228,362

MarketplaceUnited States 🇺🇸

Description

This text provides comparison and contrast to different approaches and tools available for contemporary data mining. It offers a step-by-step plan to help readers develop a personalized approach.

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