The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
Book Details
Author(s)
Joe Cappo
Publisher
McGraw-Hill Education
ISBN / ASIN
0071462155
ISBN-13
9780071462150
Availability
Usually ships in 24 hours
Sales Rank
#7,135,754
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.
