The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
Book Details
Author(s)Joe Cappo
PublisherMcGraw-Hill Education
ISBN / ASIN0071462155
ISBN-139780071462150
AvailabilityUsually ships in 24 hours
Sales Rank7,135,754
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.
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