Social Media for Social Good: A How-to Guide for Nonprofits
Book Details
Author(s)
Heather Mansfield
Publisher
McGraw-Hill Education
ISBN / ASIN
007177081X
ISBN-13
9780071770811
Availability
Usually ships in 24 hours
Sales Rank
#170,922
Category
Hardcover
Marketplace
United States 🇺🇸
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Description
Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.
