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Essentials of Marketing: A Global Managerial Approach

AuthorWilliam D. Perreault
PublisherMcgraw-Hill College
CategoryMarketing
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Book Details

Author(s)William D. Perreault
PublisherMcgraw-Hill College
ISBN / ASIN0072464208
ISBN-139780072464207
Sales Rank6,282,695
CategoryMarketing
MarketplaceUnited States  🇺🇸

Description

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

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