Essentials of Marketing: A Global Managerial Approach
86.60
USD
Book Details
Author(s)
William D. Perreault
Publisher
Mcgraw-Hill College
ISBN / ASIN
0072464208
ISBN-13
9780072464207
Sales Rank
#6,282,695
Category
Marketing
Marketplace
United States 🇺🇸
Description
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
