Cases in E-Commerce
Book Details
Publisher
McGraw-Hill/Irwin
ISBN / ASIN
0072500956
ISBN-13
9780072500950
Sales Rank
#4,283,908
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
