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Services Marketing (4th Edition)

AuthorValarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
PublisherMcGraw-Hill/Irwin
CategoryBusiness & Economics
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Book Details

Author(s)Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
PublisherMcGraw-Hill/Irwin
ISBN / ASIN0072961945
ISBN-139780072961942
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

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