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International Management: Managing in a Diverse and Dynamic Global Environment
Book Details
PublisherMcGraw-Hill/Irwin
ISBN / ASIN0073210579
ISBN-139780073210575
Sales Rank976,839
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
International Management: Managing in a Diverse and Dynamic Global Environment is about the unique opportunities and concerns that confront international managers as they navigate their companies through the complex and ever changing global economic, political, legal, technological and cultural environments. It describes theories of international management in the context of current and emerging realities in the global marketplace. The framework follows the course structure beginning with the macro-environment, then moves to the firm level, and concludes with the individual manager in the international setting. This approach is embellished with modern chapters on collaborative strategies, managing technology and knowledge, and ethics and corporate social responsibility. Each chapter concludes with a mini-case, and a comprehensive case concludes each section.










