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Matching Supply with Demand: An Introduction to Operations Management / Gerard Cachon, Christian Terwiesch, | |
Publisher: McGraw-Hill Education | |
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Sales Rank: 30634 | |
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The guiding principle in the development of Matching Supply with Demand has been “real operations, real solutions.” “Real operations” means that most of the chapters in this book are written from the perspective of a specific company so that the material in this text will come to life by discussing it in a real-world context. “Real solutions” means that equations and models do not merely provide students with mathematical gymnastics for the sake of an intellectual exercise.
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