Analysis for Marketing Planning
Book Details
Author(s)
Donald R. Lehmann, Russell S Winer
Publisher
McGraw-Hill Education
ISBN / ASIN
0073529842
ISBN-13
9780073529844
Availability
Usually ships in 24 hours
Sales Rank
#751,894
Marketplace
United States 🇺🇸
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Description
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product s environment, customers and competitors.
