Basic Marketing: A Global-Managerial Approach
122.15
USD
Book Details
Author(s)
William D. Perreault, E. Jerome McCarthy
Publisher
Richard D Irwin
ISBN / ASIN
0075617935
ISBN-13
9780075617938
Sales Rank
#3,922,221
Marketplace
United States 🇺🇸
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Description
Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.
